Who it is for

You publish under your own name. That is already a lot.

Composeur is not made for publishing more. It is made for people who already publish, about once a week, and who answer for what they write.

The freelancer

The week

You sell what you know how to do, and your feed is your shopfront. A post on Thursday, sometimes Tuesday, never two weeks running in a busy month.

What stops it

The subject is there and the page stays blank. And when it fills up, the first line sounds like the ones you dislike reading.

What changes

You give the subject and your figures; the text lands with three first lines to choose from. Anything it would have stated without you is flagged before you publish.

The consultant

The week

Your credibility rides on what you write publicly, and clients read you before they call.

What stops it

A post that overstates comes back at you on the first engagement. And nothing sticks less than a sentence you did not mean.

What changes

The post starts from your figures and flags what it would have stated without you. What you publish, you can hold in a meeting.

The small-business owner

The week

You carry the brand and your own name. Two accounts, two tones, and nobody to write in your place.

What stops it

Writing comes after everything else, and it is the first thing to go when the week overruns.

What changes

The post starts from what you dictate in two lines. The calendar holds the date, and nothing goes out until you have approved it.

The B2B salesperson

The week

You publish to be read by buyers who will not take the call. What you write is a first contact.

What stops it

The recipes that work in the feed are exactly the ones a buyer spots, and they cost you your standing with them.

What changes

The referential names those recipes, and the post is written avoiding them. You know what each line asks of whoever reads it.

Write your next post.

The free plan asks for no card.